Autoliv is the worldwide leader in automotive safety, supplying innovative safety systems to all major vehicle manufacturers across the globe. Autoliv is expanding its mission beyond passenger vehicles by developing next-generation safety solutions for new mobility segments, with the ambition of saving more lives and preventing serious injuries.

Autoliv is currently looking for a Global Go-to-Market Strategy Consultant – Rider Safety to lead the development of a global commercial strategy for one of its most innovative growth initiatives. Rider Safety is a complete end-to-end safety solution designed to protect riders.

Following successful early customer traction and commercial agreements, the business is now entering an exciting growth phase with the objective of scaling globally. In this strategic assignment, you will work closely with senior stakeholders across business units, regions and functions to define a clear, data-driven global go-to-market strategy. The assignment includes consolidating customer insights and commercial opportunities, prioritizing target markets and customer segments, assessing organizational capabilities, and developing a compelling strategic roadmap that aligns leadership and supports the next phase of international growth.

Scope of work

As the Global Go-to-Market Strategy Consultant, you will work across divisions and regions to translate existing market traction into a clear, scalable commercial strategy. Your responsibilities will include:

• Consolidating customer insights, commercial data, and the global opportunity landscape

• Engaging key regional and global stakeholders to validate findings and close information gaps

• Defining target customer segments, priority markets, and key accounts

• Quantifying market potential and establishing a clear prioritization framework

• Assessing current capabilities and constraints against future scaling requirements

• Recommending the optimal balance between:

  • Growing existing customers and commercial agreements

  • Expanding into new customers, market segments, and geographic regions

Deliverables

• A clear and actionable global go-to-market strategy

• Prioritized customer segments, markets, and target accounts

• A fact-based rationale for resource allocation and execution priorities

• A compelling strategic narrative that aligns and mobilizes internal stakeholders

Objectives

• Accelerate revenue growth through a clear and prioritized go-to-market strategy

• Create a strong and persuasive strategic narrative that aligns leadership and drives execution

Profile we are looking for

• Extensive experience in global go-to-market strategy and commercial scaling of new products and services

• Experience from rider safety, the motorcycle ecosystem, or adjacent mobility and safety industries is highly valued

• Strong stakeholder management skills across regions, functions, and seniority levels

• Ability to synthesize complex information into clear, actionable strategic recommendations and executive-level communication

Engagement setup

• Duration: Approximately 3.5 months (August–December)

• Significant international travel to engage stakeholders across regions

• Regular on-site presence in:

  • Vårgårda, outside Gothenburg

  • Lindholmen office, Gothenburg (occasional)

  • Stockholm (occasional)

• Close collaboration with internal global and regional leadership teams