Head of Marketing – DigiExam

DigiExam is a SaaS company within EdTech, founded in 2011. The company provides an exam platform that helps schools and institutions do high-stakes testing and exams, on-campus and remote. Since their start, over 6,5 million exams have been handed in from more than 1,000 educational institutions worldwide. Together with their customers they are shaping the future of learning with the joint objective of student success. 

As DigiExam expect to head into their next phase of growth, they are now looking for a Head of Marketing to be responsible for the establishment and execution of an automated and data driven sales engine/upper funnel. 

Experience & Competence

  •  Experience from SaaS-based companies
  • Experience from B2B which can be combined with B2C
  • Minimum 3-5 years of relevant growth marketing experience
  • Proven experience in generating, prioritizing and helping sales convert the right leads vs monthly / annual targets
  • Be able to develop and build an area from scratch
  • Solid skill set in inbound marketing/leads generation/marketing automation
  • Experience from having worked close to and with sales

Personality & Leadership

  • Humble, high energy (“hungry”) – assumes responsibility
  • ROI, and business case driven mindset
  • Entrepreneurial, clear interest in sales and the business
  • A clear doer – number/data driven and an eye for detail with perseverance
  • Self-driven, creates and drives initiatives/models, assumes responsibility
  • Strategic yet very pragmatic and focused on results
  • Interested in driving business growth, making profit, etc

Areas of Responsibility

  • Establish and drive an automated data driven sales engine/ upper funnel
  • Drive leads and prioritize customer engagements (“the right customers”)
  • Establish processes, frameworks and build/lead the marketing unit
  • Drive public opinion and DigiExam brand (premium) towards digitalization of universities and schools and equivalent institutions

DO YOU WANT MORE INFORMATION?

We look forward to answer all your questions. Please contact:

Alma Pedersen  
alma.pedersen@dmatch.se
+46 79 076 23 37

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