CMO – Confidential Service and Tech Company

This confidential company is now looking for a CMO with a broad experience in digital marketing, data-driven environments, and a drive to be a part of their fast-growing journey. As CMO, you will be one of the highest decision-makers in the company and are expected to improve brand awareness and the company’s overall revenue and growth. You will work closely with marketing, sales, and budgeting to enable a success strategy for the company. In addition, you will need to have a deep understanding of KPIs and know how to manage marketing decisions to create long term profitability. To succeed in this role, you will have to have worked within c-level management, have skills in data and an analytical understanding.

Experience & Competence

• Broad experience of marketing with focus of data driven/digital marketing and Brand Marketing
• B2C experience and companies with “household” brands
• Experience from building an organization and marketing functions focused on growth
• Experience in making marketing business cases and handling a broad media mix
• Experience from value driven companies
• Merit with experience from fast growing and dynamic environments
• Merit with background in start-ups and tech companies
• Merit with experience in lead generation and working towards sales teams
• Ideally worked with recurring revenues / subscription services in the consumer space
• Excellent communication and presentation skills
• Fluency in English and Swedish or other Nordic languages

Personality & Leadership

• Service mindset of working towards local functions, be able to handle matrix and complexity
• Calm and long-term mindset
• Seniority, leadership and C-level mindset
• Integrity and ability to push marketing
• Listening and responsive, be able to drive change through influence
• Seniority in terms of intelligence, accountability
• Assumed leadership in a self-going and proactive manner
• Treats everyone equally, can receive and give feedback
• Excited about higher purpose and service driven environments
• Structured, data driven personality systematic and methodological
• Analytical and data-driven mindset with integrity
• Value driven personality with the ability to foster positive relationships, build trust and credibility, foster strong internal/external partnership

Areas of Responsibility

• Position the Companys brand to drive long term growth
• Drive growth of the Company: 3x the organic business in 3 years
• Support organic yearly growth of 35%
• Increase Lifetime value of customers
• Drive and execute KPIs
• Triple monthly new subscribers as fast as possible, while:
  – Keeping channel payback between 6-12 months
  – Improving 36m CAC LTV ratio w 50%

Placement: Stockholm

Start: Q4 2022

Travel: Nordic travel less than 10%

Reporting to: Group CEO